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Greg Joswiak on ‘The Thrive Global Podcast’

thedad January 23, 2019 550 147 3


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Here’s the Secret Behind Apple’s Wildly Successful Business Model

Several tech companies are now pushing users to spend less time on their devices, and Apple’s new iOS 12 features mark one of the most significant efforts to limit user screen time. But when the company’s VP of Product Marketing, Greg Joswiak, sat down with Arianna Huffington on the latest episode of the Thrive Global Podcast, in partnership with iHeartRadio and Sleep Number, he explained how the company uses science to actually benefit from its non-traditional business strategy.

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Our business model doesn’t depend on how much you use your devices. We want you to have a great experience.

Joswiak’s Quote

Because Apple’s business model is based on the science behind our human instincts, the company can benefit from people spending less time on their products.

Here is this ray of sunshine:

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Download now: Greg Joswiak on ‘The Thrive Global Podcast’

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