Moments of impact don’t just happen. Together, we create them.

welcome!

We are a Lagos - based digital marketing agency dedicated to scaling eCommerce, brands, businesses and startups through paid search and social lead by a team of 5 based in Lagos, New York and India, grounded in insights and fueled by creativity. All of our services provide our partners with results-driven, custom solutions to propel their brands, and their thinking, forward. 

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Africa

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GROWTH MARKETING, digital strategy, IMPLEMENTATION, and creative services.

The DAD Agency was created so that startups, ecommerce, personalities and enterprise technology companies no longer had to rely on commoditized agencies to hit their customer acquisition goals. Instead, we look to provide a one-on-one expert-driven client experience with substantial return on investment. Our goal is to become a valuable extension of your marketing team.

Our process begins with the creation of a solid strategic foundation rooted in true consumer insights. This fuels our creative vision, demanding unique solutions brought to life across all relevant mediums, including Video, OLV, Mobile, Social Media, Digital Display, ECRM and more. And while our capabilities evolve with every change in technology, we pride ourselves on seeking the simplest solution, not simply the shiniest. We love what we do, uncovering ideas that will stop people and make them listen. Let’s get together and uncover the ideas waiting for you..

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search & social


PAID SEARCH - Capitalizing on the intent of search queries is essential for any business devoting budget to marketing efforts each month. Every relevant search query you are neglecting could result in countless missed opportunities to drive leads and sales. Having managed Google Ads accounts for numerous verticals, our process has been refined and perfected over the years. PAID SOCIAL - Paid social media marketing is one of the most cost-effective ways for businesses to scale lead acquisition, nurture, and customer acquisition programs. For channel assessment, account construction, tracking, implementation, design, and optimization: look no further than our full social media marketing services..

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Our Services

Grounded in insights and fueled by creativity. All of our services provide our partners with results-driven, custom solutions to propel their brands, and their thinking, forward. Don't see what you're looking for? Don't fret. We see every challenge as an opportunity.

Strategy

Using a hybrid of big and small data, we are able to get closer to your consumers with a more human touch.

Creative

Tapping into our one-of-a-kind team of designers, writers, artists, photographers, animators, and editors to bring our strategies to life.

Production

From our in-house studio to our relationships with state-of-the-art production houses, we are able to develop superior stories that matter.

Engagement - Analytics

The most effective actions are those that are grounded in insights, allows us to uncover meaningful data that will continually optimize your campaigns and guide your decision making.

Media Buying

Using the most advanced audience and targeting technology developed, paid social media is able to efficiently drive revenue, sales, and return on ad spend across your target markets, while breaking into new audiences to develop..

Influencer Outreach

Using the most advanced audience and targeting technology developed, paid social media is able to efficiently drive revenue, sales, and return on ad spend across your target markets, while breaking into new audiences to develop..

Social 

Using the most advanced audience and targeting technology developed, paid social media is able to efficiently drive revenue, sales, and return on ad spend across your target markets, while breaking into new audiences to develop..

Lifecycle Marketing

DADA’s Lifecycle Marketing services pair expertly-driven email strategy and campaign management with beautiful, custom-tailored branding in order to drive traffic to your e-commerce site and increase customer retention and value.

Brands that we’ve helped soar

We customize data-driven, performance solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. You are in good company

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Communications

AND

DIGITAL MARKETING

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TEFFEST 2019

COMMUNICATIONS

DIGITAL

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2019/2020 SOUNDCITY MVP COMMUNICATIONS, STRATEGY AND DIGI-MARKETING

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DIGITAL

COMMS

MARKETING

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DIGITAL

COMMUNICATIONS


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DIGITAL

MARKETING AND

STRATEGY

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our digital assets

From retail and food subscription service to podcast bay, empowering black creatives and 24/7 Afrobeats/African rap digital radio

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our products

Shey deal dey - BULK FOOD SERVICE

tvd 24/7 digital radio

Run errand, quick APP

THA PAPAS HOUSE VIDEO SERIES

"I AM A POLYGAMIST" FASHION APPAREL

West African Hiphop Summit and Honors

...

We build products as we make engaging experiences happen

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Testimonials

''DADA did a stellar job identifying our lowest hanging fruit and leveraging the efficiency of our digital marketing campaigns to drive long-term revenue and/or exposure. A true growth partner!”

READY for better marketing? Let’s work

LET'S TALK ABOUT WHAT WE CAN DO FOR YOU.

Partnership until we reach your goals
Best rate, quote you'd find
An experienced collective
Trusted by 12 clients (as at 2020)

FREE CONSULTATION

Ready for better marketing? Empower, scale and develop your business or experience with a dedicated team of marketing experts.

Get in Touch

Open chat.
Need help?
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Looking for social followers or digital strategy for a campaign or Inbound strategies - Let's help, great rate (Share problem or brief straight away)!